++ CHASING MEMORIES ++

At 4luvstudios, this simple phrase sparked the vision to create more than just a clothing brand – it inspired the creation of a movement.

Founded in 2024, 4luvstudios was born from a deep belief that fashion is more than fabric – it’s a universal language that connects people. From the very beginning, our goal has been to bring individuals together, create harmony, and bridge cultures through style. Fashion is a powerful way to express who you are, how you feel, and what you stand for. It's about joy, self-expression, and shared experiences.

Who we are.
4luvstudios was founded by Valentin Prager – a creative mind with roots in Hamburg, Germany. With a deep passion for fashion and design, Valentin started the brand completely on his own. But beyond aesthetics, the core motivation was always greater: to use fashion as a way to promote meaningful values, build bridges between people, and create a sense of harmony in a fragmented world.

What started as a personal vision is now a growing community that shares the same belief – that clothing can carry purpose, tell stories, and bring people together.

4luvstudios is about more than unique, innovative, and standout pieces. It’s about embodying a lifestyle that celebrates adventure, connection, and self-expression. Our brand represents a community driven by harmony, openness, cultural diversity, and acceptance. In a world dominated by fast fashion and fleeting trends, we’re building something different – a brand rooted in meaning, intention, and lasting value.

"Chasing Memories"
Memories are what truly define us. They shape who we are and stay with us long after the moment has passed. Yet, too often, we let opportunities slip away – held back by fear, doubt, or hesitation. At 4luvstudios, we believe in breaking free from that mindset.

"Chasing memories" means embracing life’s spontaneity, stepping out of your comfort zone, and creating moments that last forever. Whether it’s an unplanned adventure, a bold decision, or shared laughter, we want to inspire you to live fully and seek out experiences that truly matter.

At the end of the day, memories are what remain – so get out there and chase them.

At 4luvstudios, we fuse this philosophy into every design. Every piece we create is a testament to our mission: to inspire and empower you to live boldly, embrace diversity, and chase your dreams.

Sustainability matters.
From day one, we’ve taken sustainability seriously. In today’s world, it’s more important than ever for brands to be mindful of how they produce, store, and ship their products. That’s why we continuously strive to reduce our environmental footprint. We ship exclusively in recyclable cardboard boxes using DHL’s GoGreen shipping method – an eco-friendly solution that aligns with our values.

We consciously stand against the principles of fast fashion. Instead of chasing mass trends, we create purposeful, long-lasting pieces designed to hold meaning and value over time. Quality over quantity – always.

We also make it a priority to ensure that all of our products are produced under fair working conditions. Ethical sourcing and responsible production aren’t optional for us – they’re essential. Because creating fashion that feels good should also mean doing good.

Welcome to 4luvstudios – a brand made for the dreamers, the go-getters, and the memory-makers.